Get to know me
Originally I trained as a dietitian, which is where I learnt how important it is to understand people and their motivations, and in turn how to persuade people to take action.
Now I use those skills as a copywriter, to dig into what matters to your audience. This lets me create copy that connects deeply with their desires and dreams, deepening your existing relationships, and bringing people through your sales cycle.
My skill in finding new ways to engage people manifests in brilliant and delightful ways. Once it manifested into a lunchtime talk with baby foxes and a barn owl on the meeting room TV.
Me holding a baby fox brought in by a wildlife rehabilitation charity
Breaking down complex topics into engaging copy
I’ve worked across quite a few different sectors. My time in nutrition gave me a good head for turning complex information into simple, engaging copy. I’ve used this skill to create case studies and copy for SaaS and B2B companies in the renewable energy and WASH sectors.
I like to make things easy for my clients. As your project partner, I’ll keep your project organised, and keep review and sign off time simple.
And whenever I can find a way to delight and surprise you with new ideas, insights, and tactics that support your project, I will.
Finding the stories and connection in your business
I also love creating copy that focuses on the beauty and connection in life. This has brought me to clients in the wellness, and hospitality sectors, and to writing copy and creating audience engagement strategies in the rewilding sector.
Cat tax
Ginger’s 15 years old, so nowadays his favourite hobbies are sleeping on various soft places around the house, and AWOOing me awake at 5am each morning so I can get him some breakfast. His other hobby is sitting next to me whilst I work, so he can try to drink out of my mug and trample on my keyboard. I adopted him from Cats Protection 11 years ago.
We’re a three cat household nowadays, but Ginger is, and always will be, Best Cat.
Ginger drinking out of my office mug… I now have to have a spare, to distract him
Ginger claiming ownership of my laptop and website
Ginger enjoying some relaxation in the sunny back garden