Get to know me
Originally I trained as a dietitian, which is where I learnt how to find peoples pressure points, and use them to persuade them to take action.
Now I use those skills as a copywriter, to dig into what matters to your audience. This lets me create copy that connects deeply with their desires and dreams, deepening your existing relationships, and bringing people through your sales cycle.
My skill in finding new ways to engage people manifests in brilliant and delightful ways. Once it manifested into a lunchtime talk with baby foxes and a barn owl on the meeting room TV.
Me holding a baby fox brought in by a wildlife rehabilitation charity
Breaking down complex topics into engaging copy
I’ve worked across quite a few different sectors. My time in nutrition gave me a good head for turning complex information into simple, engaging copy. I’ve used this skill to create case studies and copy for SaaS and B2B companies in the renewable energy and WASH sectors.
I like to make things easy for my clients. As your project partner, I’ll keep your project organised, and keep review and sign off time simple.
And whenever I can find a way to delight and surprise you with new ideas, insights, and tactics that support your project, I will.
Finding the stories and connection in your business
I also love creating copy that focuses on the beauty and connection in life. This has brought me to clients in the wellness, and hospitality sectors, and to writing copy and creating audience engagement strategies in the rewilding sector.